Course Content
- Unit 1: The World of Travel and Tourism
Understand the structure of the travel and tourism sector, its importance to the economy, and the factors affecting its growth. - Unit 2: Global Destinations
Explore different global destinations, their appeal to tourists, and how they are marketed. - Unit 3: Principles of Marketing in Travel and Tourism
Learn about marketing strategies used in the travel and tourism industry to attract customers. - Unit 4: Managing the Customer Experience in Travel and Tourism
Focus on delivering excellent customer service and managing customer expectations.